How strong is the Belgian brand?


Brands have always inspired me. Brands empower a company to stand out from the competition. The smaller the company, the more attention it should pay to the development of its brand(s).

The Belgian flag: Why lawyers shouldn’t design


It all starts with the national flag. If we want to find out why our national (champion’s) cycling jersey is featuring black, yellow and red, it is because it mimics the Belgian flag. So what about this flag, who designed it?

When lines drive you crazy


The past 7 years we have been designing more than 20 national champion’s jerseys and with each design, the same question popped up: Why oh why are the lines on the official Belgian champion jersey running horizontally while they are directed vertically on our official national flag?