How strong is the Belgian brand?

09/09/2012

Brands have always inspired me. Brands empower a company to stand out from the competition. The smaller the company, the more attention it should pay to the development of its brand(s).

The Belgian flag: Why lawyers shouldn’t design

09/09/2012

It all starts with the national flag. If we want to find out why our national (champion’s) cycling jersey is featuring black, yellow and red, it is because it mimics the Belgian flag. So what about this flag, who designed it?