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If you need a reason

R-Affiche-ALCYON

16/09/2012

Did Alcyon bicycles impose the blue in the Belgian national team jersey?

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I have my reasons.

Being a Belgian design manager running my own design agency as well as a company specialized in the design, development and production of sports wear, it has been eating me for years: Why is the Belgian ‘tricolore’ on our national champion’s jersey running horizontally while our national flag’s stripes are directed vertically? Surely, it’s not a life-threatening issue but it seemed to be enough to keep me wondering.
I invite you to join the discussion.

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